Jasmine Brand on NYFW Runway

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New York Fashion Week blends old and new, modern and classic, simple and extravagant. And this September the success continued with new promising fashion designers. Out of all runways, Jasmine fashion show made the difference.

Daniela Shaw and her productions company Fashion Me USA Inc. organized the Jasmine Fashion Show. Guests such as Miss J Alexander and Paris Hilton attended the show.

Victoria’s Secret former model Megan Williams opened and closed the show.

Jasmine brand is based in New York and owns studios and stores in Beijing, Shanghai, Guangzhou. Jasmine glows in the Eastern and is widely accepted by the Western world as a typical green tea. The philosophy of the brand is to live in a simple, fresh, clean, and friendly aesthetic world. Environmental friendly fabric is used as possible as we can, such as organic cotton, natural fiber, recycle used materials and reduce fabric waste. The designer is willing to try new fabrics like pineapple fiber fabric.

The collection is mixed with eastern materials including jade, silk and western modern cutting pattern making techniques to create women wear collection. Chinese traditional various embroidery, Royal Jingtailan declaration techniques, European hand-crafted lace, the perfectionist and elegant, New York urban city chic relaxing style can be found in these design collections and fashion accessories.

One of the chief designers Qin studied fashion design in Parsons School of design and Jewelry design in Geological Institute of America in New York. She likes traveling and explores world traditional culture so that she could implement those aesthetic details into her design. Her travel experience and global citizen lifestyle inspire her a lot in various themes collections.

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